ROSE
MEATS
For more than 90 years, Rose Packing has delivered high-quality meat products to food service and retail customers across the US and beyond. Rose is known as a family owned and operated business with a solid origin story. They’re known for the quality of their product and the integrity of the company behind it.
A MODERN CONNECTION BETWEEN AUTHENTICITY AND HERITAGE.
How do we connect the authenticity of Rose’s heritage—a compelling origin story that allows customers to relate to the brand on a very human level—to a new way forward. The future isn’t simply defined by new, corporate ownership, it’s defined by changing customer needs. We need to come up with a modern approach, one more attractive to younger audiences while maintaining a boutique, high-quality look and feel.
